Smartphone: Elon Musk says Twitter has lost half its ad revenue - Times of  India

Elon Musk, the owner of Twitter, recently disclosed that the social media platform has experienced a substantial decline in advertising revenue. Since acquiring the company for $44 billion in October of the previous year, Musk shared that Twitter has lost approximately half of its advertising revenue. This revelation came in response to a user who was offering suggestions on financing for the platform.

Musk, known for his candidness regarding the challenges facing Twitter, openly discussed the significant decline in advertising revenue the platform has faced under his ownership. While the specific reasons for this decrease were not mentioned, it highlights the importance of addressing the obstacles and exploring viable solutions to revitalize the platform’s revenue streams.

Addressing Financial Challenges

Elon Musk’s disclosure sheds light on the financial difficulties Twitter has encountered since he assumed ownership. While the exact causes of the decline in advertising revenue remain undisclosed, it underscores the need for strategic measures to address this critical issue. As the owner, Musk has a vested interest in finding effective solutions to restore Twitter’s financial stability and ensure its long-term sustainability.

Exploring Financing Options

The user’s suggestion on financing for the platform prompted Musk to disclose the significant drop in advertising revenue. This interaction highlights the ongoing efforts to explore various financing options that could potentially aid in mitigating the financial challenges faced by Twitter. By engaging with users and considering their suggestions, Musk demonstrates a willingness to seek innovative solutions that can drive positive change for the platform.

Future Outlook for Twitter

While Twitter has experienced a notable decline in advertising revenue, it is important to recognize that challenges often present opportunities for growth and improvement. Elon Musk’s ownership of the platform provides a unique opportunity to reimagine and revitalize Twitter’s business model. By addressing the financial obstacles and implementing strategic initiatives, there is potential for Twitter to regain its position as a thriving social media platform.


Elon Musk’s revelation regarding Twitter’s substantial drop in advertising revenue underscores the financial challenges the platform has faced since his ownership began. As discussions around financing options continue, there is an opportunity to explore innovative solutions that can rejuvenate Twitter’s revenue streams. With strategic planning and a commitment to overcoming obstacles, Twitter has the potential to regain its financial stability and thrive in the competitive social media landscape.