DECIEM | The Abnormal Beauty Company


Deciem is a revolutionary skincare brand that has taken the beauty industry by storm. With its innovative products and science-backed approach, Deciem has gained a loyal following of skincare enthusiasts worldwide. In this article, we will explore the origins of Deciem, its key product lines, and the philosophy that sets it apart from other skincare brands.

Table of Contents

  1. Origins of Deciem
  2. The Deciem Philosophy
  3. Key Product Lines
    • NIOD
    • The Ordinary
    • Hylamide
    • The Chemistry Brand
    • Fountain
    • Abnomaly
    • Loopha
  4. Deciem’s Commitment to Transparency
  5. Social Responsibility and Sustainability
  6. Deciem’s Cult Following
  7. Deciem’s Retail Strategy
  8. The Future of Deciem
  9. Conclusion
  10. FAQs

Origins of Deciem

Deciem was founded in 2013 by Brandon Truaxe, a disruptive entrepreneur with a passion for challenging traditional beauty industry norms. The company’s name is derived from the Latin word “decima,” meaning “tenth,” symbolizing the brand’s mission to create innovative products that offer maximum value for the price.

The Deciem Philosophy

Deciem operates on a simple philosophy: “The Abnormal Beauty Company.” They believe in creating effective skincare products that address specific skin concerns, rather than relying on excessive marketing or exaggerated claims. Deciem aims to demystify the world of skincare by offering transparent information and affordable solutions to consumers.

Key Product Lines


NIOD (Non-Invasive Options in Dermal Science) is Deciem’s most advanced and sophisticated skincare range. NIOD products combine cutting-edge technologies and high concentrations of active ingredients to deliver visible results. From serums to masks, NIOD offers a comprehensive range of products for all skin types.

The Ordinary

The Ordinary is perhaps Deciem’s most well-known product line, offering affordable yet effective skincare solutions. The brand gained popularity for its minimalist approach, providing consumers with no-frills products that focus on key ingredients. From retinoids to vitamin C serums, The Ordinary has become a staple in skincare routines worldwide.


Hylamide is a skincare line that focuses on advanced hydration and multi-depth penetration. With a wide range of serums and boosters, Hylamide caters to various skin concerns, including dryness, dullness, and signs of aging. The products are formulated to deliver optimal hydration and nourishment to the skin.

The Chemistry Brand

The Chemistry Brand specializes in hand and body care products. Their formulations are designed to provide targeted solutions for dry, rough, and aging skin. From hand creams to body oils, The Chemistry Brand offers luxurious products that restore and rejuvenate the skin’s texture and appearance.

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Fountain is Deciem’s line of nutritional supplements that support overall skin health from within. These ingestible products contain a unique blend of vitamins, minerals, and antioxidants to promote a radiant complexion and address specific skin concerns.


Abnomaly is Deciem’s experimental line that pushes the boundaries of skincare innovation. This range consists of unconventional products that challenge traditional beauty norms, offering unique formulations and textures for the adventurous skincare enthusiast.


Loopha is Deciem’s foray into hair care. This line features a range of shampoos, conditioners, and treatments that cater to different hair types and concerns. Loopha products are formulated to nourish and revitalize the hair, promoting overall hair health.

Deciem’s Commitment to Transparency

Deciem is dedicated to transparency and providing consumers with honest information about its products. Each product comes with detailed explanations of the ingredients used and their purpose. The brand actively encourages consumers to educate themselves about skincare ingredients, enabling them to make informed decisions.

Social Responsibility and Sustainability

Deciem places a strong emphasis on social responsibility and sustainability. The brand is committed to minimizing its environmental impact by using recyclable packaging and reducing waste. Deciem also supports various charitable initiatives and community projects, further highlighting its dedication to making a positive impact.

Deciem’s Cult Following

Deciem has amassed a cult following of skincare enthusiasts who appreciate its straightforward approach and affordable pricing. The brand’s emphasis on efficacy and transparency resonates with consumers who seek results-driven products without breaking the bank. Deciem’s loyal community of users often share their skincare journeys and recommendations, fostering a sense of camaraderie.

Deciem’s Retail Strategy

Deciem has a unique retail strategy that combines both online and offline channels. The brand operates its own brick-and-mortar stores, offering personalized consultations and immersive experiences. Additionally, Deciem products are available through various online retailers, making them easily accessible to consumers worldwide.

The Future of Deciem

With its commitment to innovation, transparency, and affordable skincare solutions, Deciem continues to shape the future of the beauty industry. The brand’s disruptive approach and loyal customer base position it for further growth and expansion. As the demand for science-backed skincare increases, Deciem remains at the forefront of delivering effective and accessible products.


Deciem has revolutionized the skincare industry with its transparent, affordable, and results-driven approach. By focusing on active ingredients, minimalistic packaging, and consumer education, Deciem has empowered individuals to take control of their skincare routines. With its diverse range of product lines and commitment to innovation, Deciem is set to redefine the beauty industry’s standards.