Rihanna steps down as chief executive at her Savage X Fenty lingerie brand  | Rihanna | The Guardian

Rihanna, the internationally renowned singer, actress, and entrepreneur, has recently announced her decision to step down as the CEO of her highly successful lingerie brand, Savage X Fenty. This unexpected move has left many fans and industry insiders speculating about the reasons behind her departure and what the future holds for the brand.

A Bold Move: Rihanna’s Decision to Step Down

In a surprising turn of events, Rihanna has chosen to relinquish her role as the CEO of Savage X Fenty. As the visionary behind the brand, Rihanna’s departure raises questions about the brand’s direction and whether it will continue to thrive without her at the helm.

A Legacy of Success

Since its launch in 2018, Savage X Fenty has emerged as a game-changer in the lingerie industry. With its inclusive approach to beauty, body positivity, and diversity, the brand quickly garnered a loyal following. Rihanna’s personal involvement in every aspect of the business, from design to marketing, played a significant role in the brand’s success.

The Rise of Savage X Fenty

Under Rihanna’s leadership, Savage X Fenty disrupted the traditional notions of lingerie, offering a wide range of sizes and catering to diverse body types. The brand’s focus on inclusivity struck a chord with consumers worldwide, leading to unprecedented success in a highly competitive market.

Rihanna’s Impact on the Lingerie Industry

Rihanna’s influence extended beyond the success of Savage X Fenty. Her brand challenged industry norms and paved the way for a more inclusive and body-positive approach to lingerie. By showcasing models of different sizes, ethnicities, and backgrounds, Savage X Fenty set a new standard for representation in the fashion world.

A New Chapter for Savage X Fenty

With Rihanna’s departure, the future of Savage X Fenty is uncertain. However, the brand has built a strong foundation and a loyal customer base that may help sustain its momentum. The company’s dedication to inclusivity and innovation will likely continue to be a driving force in its success moving forward.

The Impact of Rihanna’s Departure

Rihanna’s decision to step down as CEO undoubtedly raises questions about the brand’s future. Her unique vision and personal touch have been integral to Savage X Fenty’s identity and appeal. It remains to be seen how the brand will navigate this transition and whether it can maintain its position as a leader in the lingerie industry.

The Way Forward

While Rihanna may no longer be the CEO of Savage X Fenty, her influence and legacy will undoubtedly endure. The brand has the opportunity to continue pushing boundaries, embracing diversity, and challenging industry norms. By staying true to its core values and maintaining a strong connection with its audience, Savage X Fenty can navigate this transition and continue to make a lasting impact.

Rihanna steps down as CEO of Savage X Fenty


Rihanna’s decision to step down as the CEO of Savage X Fenty marks the end of an era for the brand. Her leadership and innovative approach transformed the lingerie industry, setting new standards of inclusivity and body positivity. As Savage X Fenty moves forward into a new chapter, it faces the challenge of maintaining its success without Rihanna at the helm. However, with a solid foundation and a loyal customer base, the brand has the potential to overcome this hurdle and continue to thrive. Only time will tell how this transition will shape the future of Savage X Fenty, but one thing is certain: Rihanna’s imprint on the brand will forever be remembered.