The RealReal closing stores, downsizing offices, initiating layoffs -  Chicago Business Journal

The RealReal

The RealReal is a luxury consignment online marketplace that specializes in the buying and selling of authenticated pre-owned luxury items. It was founded in 2011 and has grown to become one of the leading platforms for buying and selling high-end fashion, accessories, and other luxury goods.

What Is The RealReal?

The RealReal is an online luxury consignment marketplace that specializes in buying and selling authenticated pre-owned luxury items. Founded in 2011, it has become a prominent platform for individuals looking to buy or sell high-end fashion, accessories, jewelry, and other luxury goods. The concept behind The RealReal is to provide a safe and reliable marketplace where customers can find authentic, pre-owned luxury items at a fraction of their original retail prices. The platform employs a team of experts who carefully authenticate each item listed for sale, ensuring that customers can trust the genuineness and quality of the products they purchase.

For sellers, The RealReal offers an opportunity to consign their pre-owned luxury items, giving them a chance to earn money by selling items they no longer use or need. This consignment process involves sending the items to The RealReal, where they are inspected, authenticated, and then listed for sale on the platform. Customers can enjoy a convenient online shopping experience, where they can browse a wide selection of luxury brands, from well-known fashion labels to high-end accessories and fine jewelry. The RealReal’s focus on quality control ensures that the items listed for sale meet certain standards, providing a reliable and satisfying shopping experience for its customers. The RealReal has become a reputable destination for luxury consignment, attracting fashion enthusiasts, bargain hunters, and those seeking sustainable alternatives in the world of luxury fashion and lifestyle goods.

The RealReal Products

The RealReal offers a diverse range of authenticated pre-owned luxury products from various categories. Here are some of the main product categories available on The RealReal:

  • Fashion: The platform features a wide selection of luxury fashion items, including clothing, shoes, and accessories from top designer brands. Customers can find dresses, tops, pants, jackets, and more, all from prestigious fashion houses.
  • Handbags: The RealReal offers an extensive collection of luxury handbags, including iconic designs from brands like Chanel, Louis Vuitton, Gucci, and Hermès, among others.
  • Jewelry: Customers can discover an array of fine jewelry pieces, such as rings, necklaces, bracelets, and earrings, featuring exquisite craftsmanship and high-quality materials.
  • Watches: The platform showcases luxury watches from renowned watchmakers, including Rolex, Patek Philippe, Audemars Piguet, and Cartier, among others.
  • Accessories: Customers can find a variety of luxury accessories, such as scarves, belts, sunglasses, and hats, to complement their outfits.
The RealReal opens doors to its first Brooklyn store

The RealReal Customer Service

The RealReal places a strong emphasis on providing excellent customer service to ensure a positive and satisfying experience for its users. Here are some key aspects of The RealReal’s customer service:

  • Customer Support: The RealReal offers customer support to address any inquiries, concerns, or issues that customers may have. Users can reach out to the platform’s support team through various channels, such as email, phone, or chat.
  • Consignment Assistance: For sellers looking to consign their luxury items, The RealReal’s customer service team can guide them through the consignment process, answering questions and providing assistance as needed.
  • Online Resources: The RealReal’s website may offer informative resources, such as FAQs, guides, and articles, to help customers better understand the platform’s services, authentication process, and policies.
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Benefits, Features And Advantages Of The RealReal

The RealReal offers several benefits, features, and advantages that have contributed to its popularity and success as a luxury consignment marketplace. Here are some key points highlighting what makes The RealReal stand out:


  • Quality Selection: The RealReal curates a high-quality selection of luxury fashion, accessories, jewelry, and home goods from top designer brands. This ensures that customers have access to genuine, premium products at competitive prices.
  • Sustainable Shopping: By buying pre-owned luxury items on The RealReal, customers contribute to a more sustainable fashion industry. Extending the lifecycle of luxury goods through resale helps reduce fashion waste and promotes eco-conscious consumption.
  • Access to Luxury: The platform allows customers to access luxury products they might not be able to afford at their original retail prices. Shoppers can find coveted designer pieces at a fraction of the cost, making luxury more accessible.


  • Consignment Services: The RealReal provides a convenient and secure consignment service for sellers. Individuals can consign their pre-owned luxury items and earn money by selling them through the platform.
  • Expert Authentication: The RealReal’s team of experts undergoes extensive training to ensure accurate and meticulous authentication of luxury items, giving customers peace of mind when making purchases.
  • User-Friendly Interface: The platform offers a user-friendly online shopping experience with easy navigation, search features, and filters to help customers find their desired luxury pieces quickly.


  • Trust and Reliability: The RealReal’s commitment to authentication and quality control has earned it a reputation for being a reliable source of genuine luxury products.
  • Convenience: The platform’s online shopping capabilities, including delivery and pickup options, offer a convenient and hassle-free way to browse and purchase luxury items from the comfort of home.
  • Expert Guidance: Customers can benefit from the expertise of The RealReal’s team, whether it’s through authentication, personalized shopping assistance, or styling advice.
Is Anonymity the New Luxury? Gen Z and The RealReal Say Yes | Vogue

Experts Of The RealReal

  • The RealReal provides a trusted platform for buyers and sellers of luxury items.
  •  It offers a wide selection of authentic, high-quality products from top luxury brands.
  •  The company provides expert authentication and guarantees the authenticity of every item sold.

The RealReal Conclusion

In conclusion, The RealReal has established itself as a leading luxury consignment marketplace, offering a unique and trusted platform for buying and selling authenticated pre-owned luxury items. With a focus on authenticity, quality, and sustainability, The RealReal provides customers with a convenient and reliable way to access genuine luxury products at competitive prices. As The RealReal continues to evolve and expand its offerings, it is likely to maintain its position as a prominent player in the luxury consignment market, catering to the desires of fashion enthusiasts, sustainability-conscious shoppers, and those seeking authentic luxury products at accessible prices.